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AFC Bournemouth has announced Bj88 as the club’s front-of-shirt partner for the 2024/25 and 2025/26 seasons.
This new deal comes after a strong season for AFC Bournemouth, with Andoni Iraola’s side finishing with 48 points in the Premier League.
The commercial investment made by Bj88 is the largest in the club’s history and it is hoped the additional resources will help the club remain competitive in the Premier League.
As part of its commitment to AFC Bournemouth, Bj88 will make a financial donation towards community projects that promote health, wellbeing and inclusion for adults. Additionally, Bj88 will integrate responsible and safer gambling messaging within its partner inventory.
Retail prices for the 2024/25 kits will remain unchanged, and both adult and youth kits will continue to be sold without the sponsor logo.
Commenting on the collaboration, AFC Bournemouth commercial director Rob Mitchell stated: “The club is excited to be partnering with Bj88 for in what is a record-breaking deal. Their investment will have huge significance to help us compete in the Premier League both on and off the pitch.”
A spokesperson for Bj88 added: “We are truly excited and honoured to agree to this important and mutually beneficial partnership with such a historic and globally respected footballing brand as AFC Bournemouth.
“We have been very impressed throughout with the club’s determination and ambition, and we look to working with the club in supporting them with some exciting innovations moving forward.”
This news comes after a string of recent front-of-shirt sponsorship deals in the Premier League. Just earlier this month, for example, Rollbit was announced as the new front-of-shirt partner for Southampton FC.
