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Rightlander has appointed Sarafina Wolde Gabriel as its new CEO. Wolde Gabriel, who has nearly two decades of experience in digital marketing and affiliate compliance, previously served as Rightlander’s CSO.
In her previous role, Wolde Gabriel contributed to the company’s expansion into new markets and the enhancement of its product offerings.
Ian Sims, Funder of Rightlander, said: “We are thrilled to have Sarafina step into the role of CEO. Her experience and understanding of the industry make her the ideal leader to continue advancing our mission of providing compliance solutions. We are confident that under her leadership, Rightlander will continue to thrive and set new standards in affiliate compliance.”
Wolde Gabriel added: “I look forward to working with our talented team to build on our successes and drive further innovation in our solutions. Together, we will continue to support our clients in navigating the complexities of affiliate compliance and achieving their business goals.”
In July 2024, Rightlander partnered with Soft2Bet to support marketing compliance in several jurisdictions, including Denmark, Italy, Sweden, Romania and Ontario. This collaboration aims to address non-compliance issues and ensure adherence to affiliate regulations.
Earlier in 2024, Rightlander extended a similar compliance partnership with Boylesports in the UK.
