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The deal will see MST show many of North America’s premium races in Italy – including the Pegasus World Cup on 28 January – and covers over 60 tracks and 75% of US horseracing overall.
The deal also sees XB Net increase its presence in Europe, as it works with other businesses such as Flutter, William Hill, Entain and bet365 in different countries.
Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, North American racing represents a great opportunity to expand their offering beyond traditional fixtures and has proved a boon for acquisition and retention with those clients who’ve prioritised it on their integration road maps.
“Their players have already seen the added fun and value that US racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycling opportunities. It’s an honour to bring events like the Breeders’ Cup World Championships and the Pegasus World Cup to Italy.”
Meanwhile, Simon Fraser, SVP of International at XB Net, added: “Wherever you set your scene on the map, delivering the right content at peak leisure times remains of paramount importance.
“XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership. While it’s always fine to plan globally, you need to remember to deliver a flexible enough solution that works locally.”
