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Oddschecker, a FairPlay Sports Media brand, has expanded its partnership with gamification brand Low6 with the launch of a new free-to-play game for registered Oddschecker players.
The game, Euro 2024 Bet Bingo, offers players a chance of winning a share of thousands of pounds in Amazon vouchers. To play, users will have to sign-up and from there will receive a 25-tile bingo card an hour before all England group matches. Each tile will correlate to an event that can happen in-game, adding additional opportunities for wins on top of standard bets.
The sign-up period begins 12 June 2024 and is set to run during England’s match against Serbia on 16 June, Denmark on 20 June and Slovenia on 25 June.
The product has been launched before for previous sporting events, namely the 2024 Cheltenham Festival in March. The product worked much the same, using a 25-square bingo sheet containing a variety of game outcomes, which was available to Oddschecker players via Low6.
On this latest game, FairPlay Sports Media Director of Brand Chris Gillett said: “The summer of sport is truly upon us and we’re excited to give our registered users an extra opportunity to enjoy Euro 2024 with the launch of our latest free-to-play game with Low6.
“Following the success we saw with Bet Bingo at Cheltenham, the Euro 2024 version continues the popular format in combining the much-loved British bingo pastime with a football theme that gives additional opportunities for fans to cheer on alternative events during England’s group stage campaign.”
Low6 CEO Jamie Mitchell added: “Few events attract the attention of a nation like the European Championships do and we’re pleased to continue our partnership with Oddschecker and FairPlay Sports Media to deliver a new free-to-play game that continues the success of our previous bingo launches.”
