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NeoGames has launched eInstants content in the US, in collaboration with the Georgia Lottery Corporation.
This move aims to extend the reach of NeoGames Studio – the technology-driven arm responsible for end-to-end solutions – and hopes to solidify its presence in the US market.
Off the back of this new collaboration, the Georgia Lottery Corporation is set to offer NeoGames Studio’s range of eInstants alongside its existing Diggi Games.
This enhancement aims to broaden the operator’s appeal to a wider player demographic, presenting increased opportunities for engagement and player retention.
Hili Shakked, Managing Director of NeoGames Studio, commented: “We are thrilled to have the opportunity to deliver our portfolio of eInstant games to the Georgia Lottery, one of the leading lotteries in the US.
“I am confident that our range of premium eInstants, including titles that are exceptional performers in other US states, will enhance the appeal of Georgia Lottery’s online offering.”
Gretchen Corbin, President and CEO of the Georgia Lottery Corporation, added: “The Georgia Lottery Corporation is pleased to offer NeoGames Studio’s eInstants as a source of entertainment for our valued players.
“These new games are an excellent addition to our current Diggi Games portfolio, providing additional exciting experiences for our players. Diggi Games contribute greatly to the Georgia Lottery’s mission to maximise revenues for Georgia’s HOPE Scholarship and Pre-K programs.
“We appreciate the opportunity to partner with NeoGames as we work to continue growing this vital category of games.”
