Paddy Power launches charitable ‘Big 180’ campaign at the World Darts Championship
Listen To Article Operator Paddy Power has promised to donate £1,000 to Prostate Cancer UK for every 180 hits during the tournament, which could equate to a total donation of £1m ($1.2m). PDC Chief Executive Matthew Porter acknowledged the initial skepticism around the campaign’s unconventional approach but affirmed the willingness to take risks for a […]
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