Betting

The commercial partnership sees BK8, which primarily operates in Asia, expand into English football following agreements with a string of Spanish clubs, such as: Valencia CF, Athletic Club de Bilbao, Villarreal CF, RCD Mallorca and Elche Club de Futbol. The operator has previously worked with the likes of former England international John Terry and former Netherlands international […]

Operator Paddy Power, which is known for its tongue-in-cheek marketing campaigns, has released a spoof video starring Wilshere, who is set on reminding the world that he is yet to retire, despite failing to find a club for the current season.   The video, released through Paddy Power’s social media channels, pokes fun at several of

The sports betting brand has teamed up with the Red Bull-owned side to make its debut in Germany’s top-flight football league, the Bundesliga. The operator will make its presence known to fans via LED board animations and goal-side Cam Carpets at RB Leipzig’s Red Bull Arena home ground. However, 888sport’s marketing efforts will primarily be

The multi-year deal, which begins immediately, grants PointsBet Canada the marketing and licensing rights to the NHLAA, including many legendary NHL Alumni individuals across North America. The operator, a subsidiary of Australian parent company PointsBet, has grown significantly in the North American online betting industry over recent years.   Nic Sulsky, Chief Commercial Officer, PointsBet Canada, commented: “The NHL Alumni Association has

The Sportradar ad:s is a purpose-built platform tailored to meet the digital marketing needs of sportsbooks. The use of ad:s will play an important role in accelerating Kwiff’s growth strategy. Sportradar’s betting-specific DSP will help Kwiff’s optimisation process in terms of media buying capability. Sportradar’s programmatic media buying solution will power and support the betting

This partnership aims to increase Sportradar Integrity Services’ portfolio of ice hockey partners, ranging across nine different leagues and federations globally. During the partnership, Sportradar Integrity Services will monitor the three CHL member leagues: the Western Hockey League, Quebec Major Junior Hockey League and Ontario Hockey League.   Andy Cunningham, Sportradar Integrity Services Director, Global Partnerships,

Lawmakers met this week in an attempt to decide what constitutes an illegal gambling machine, with a bill to ban ‘pre-reveal’ games placed before members of the Senate. The confusion has stemmed from the definition of ‘games of chance’, and whether pre-reveal games fall into that category.   It is argued that, if they do, they

The existing partnership between the two organisations helped to establish a market for official sports data on competitions such as the English Premier League; whereas this new development aims to focus on live streaming, official data and fan engagement.  Bet365 was one of the first sportsbooks to utilise Genius Sports’ live streaming service and has

From the launch on 8 January 2022, until 17 January, there were 1.2 million active accounts created across the five sportsbooks in the state, with 878,000 unique players. That is more than New Jersey and Pennsylvania combined over the same period. Just 9% of New York players have placed bets previously in New Jersey, while

In partnership with DirecTV, the sports betting brand will host a night of live music at the City Market in Downtown Los Angeles. 2022’s MaximBet Music at the Market will be the first of two back-to-back events, with DirecTV Presents Maxim Electric Nights to follow on Saturday 12 February. Alongside The Chainsmokers, rapper Lil Baby