The iconic venue, located in the Windy City’s Near West Side, has partnered with FanDuel to launch an in-arena sportsbook.
Pending approval from the Illinois Gaming Board, the Flutter-owned brand will bring its retail sports betting experience to the home of the Chicago Bulls and Blackhawks.
The proposed sportsbook will be a two-storey venue adjacent to the United Center atrium, and will purportedly be “unlike any sportsbook in North America.”
Equipped with viewing and sports wagering technology, as well as a full-service team, FanDuel and the United Center said it will be a place “where fans can enjoy the action of Bulls and Blackhawks games all season long.”
“As an industry leader in sports betting with a large and loyal existing customer base, FanDuel has a proven track record of innovation and excellence making them the perfect partner in developing the sportsbook at the United Center,” remarked Howard Pizer, United Center Joint Venture Executive VP and CEO.
“It is designed to give sports fans a brand new, fully immersive sportsbook lounge experience unlike any other.”
The inclusion of a sportsbook at the United Center marks a strategic extension of FanDuel’s existing partnerships with the Bulls and Blackhawks.
While they await approval, FanDuel and the United Center will build out a non-wagering space adjacent to the atrium that will feature the sports betting operator’s branding.
Amy Howe, FanDuel Group CEO, commented: “Chicago sports fans are some of the most loyal and passionate in the world and plans for our sportsbook lounge inside the United Center reflect their excitement.
“Our team has a track record of delivering incredible retail locations for fans, and we can’t wait to make this sportsbook lounge the premier destination for Chicago sports fans and a place where they can fully experience the FanDuel brand.”
