The latest campaign by Ladbrokes’ advertisement agency, Neverland, hopes to create anticipation for British football returning.
The campaign will be split into two parts; during the week, it will focus on TV activity, with an advert that showcases various drummers raising their sticks before fading to black. Then on the weekend, during the second phase, the advert will continue with the drummers playing, to complement the return of football action.
Ladbrokes says it will target each fan through specific messaging, with cross-channel activations including online video, social, radio and print.
The campaign launched this week but will be “refreshed” in October to showcase more clubs and fans. It was shot by Joe Conner of Rogue Films, the same team that created the Euro 2020 drummers campaign.
The advert will reflect the performances of the 92 English Football League and Premier League clubs as the football season progresses.
Stewart Townsend, Ladbrokes Head of Brand Marketing, said: “Our latest campaign brilliantly captures the excitement of football and helps to establish Ladbrokes as an entertainment brand. The drummers are back and we are using them to express the tension and anticipation that fans feel in the days and hours leading up to a weekend kick-off.”
Jon Forsyth, Neverland Co-founder, added: “After grabbing the nation’s attention with a tension-busting penalty bonanza, the drummers are back to play us into the new season.”
