Last April, the NFL announced its first-ever US sportsbook partnerships with Caesers Entertaiment, DraftKings and FanDuel. Such deals provided exclusive rights to leverage NFL marks within the sports betting industry, integration into NFL and O&O properties alongside activation around retail and online sports betting.
To adhere to NFL’s commitments in protecting the integrity of its games and fanbase, alongside supporting its responsible gambling efforts, all four operators have agreed to support the NFL’s integrity policies. To cement the efforts in complying with its policy, the sportsbooks will license Official League Data from the League’s Official Data provider, Genius Sports. In addition to this, Caesers Entertainment, DraftKings and FanDuel can leverage their Approved Sportsbook Operator status to secure NFL advertising inventory during games and also around ancillary programming. No other sportsbooks will be permitted to purchase this NFL advertising and media inventory.
Nana-Yaw Asamoah, Vice President of Business Development for the NFL, said: “We are pleased to announce this select group as Approved Sportsbook Operators. Along with our three Official Sports Betting Partners, this group of operators will help the League to engage fans in responsible and innovative ways this season, as the sports betting landscape continues to evolve.”
