After beta-testing the real-time bet suggestions widget over the summer, the provider went live with the new product.
According to the company, the widget is available for multiple gaming platforms, allowing bettors to view popular events, markets and prices and then click to add selections to their own bet slip.
NowBetNow bills itself as an “automated content specialist” and hopes this new product will live up to its self-professed reputation.
The widget is being marketed as beneficial to both operators and players alike, pointing out that during its trial, those involved saw bet volumes, value and customer engagement all increase.
In its announcement, the company stated that operators can tweak price ranges and decide whether combos, singles or both are displayed, as well as showing bets for specific games, sports and leagues.
Commenting on the launch, Stewart Vassie, Co-founder of NowBetNow, said: “It’s great to see this new capability out there. Operators want this content because it shows dynamic, clickable, popular bets right now. It’s a great way to provide compelling bet suggestions that engage the customer and keep their attention.”
NowBetNow also asserted that Trending Bet is in-line with the company’s commitment to a consumer-first perspective.
The widget is purportedly personalised and driven by customer data and betting patterns in an attempt to guarantee bettors only see relevant trending bets for the sports, teams, games and markets they prefer.
Several operators are now live with the new widget on-site, in-app and in their CRM messaging.
In July 2021, NowBetNow partnered with ComeOn Group in a deal that saw the latter company gain access to the provider’s product line.
