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Scientific Games has agreed a deal with the Kansas Lottery to provide its instant game management program.
Since 2018, the developer has provided the Kansas Lottery’s systems technology and now this Scientific Games Enhanced Partnership program will provide it with portfolio management and game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support.
On top of this, Scientific Games will deploy its SCiQ retail ecosystem at select Kansas Lottery retailers, which aims to improve instant game inventory management.
This program will last for five years and includes the option to extend for an extra five years.
Kansas Lottery Executive Director Stephen Durrell said: “We are excited to advance our collaboration with Scientific Games through this expanded partnership.
“The track record of this technology-driven program is promising, and it provides an opportunity for us to grow the performance of our entire game portfolio.”
Scientific Games President Americas and Global Instant Products John Schulz added: “As a systems customer since 2018, the Kansas Lottery is adding the SGEP program and technology that will expertly manage instant products across its network of approximately 1,700 retailers using data analytics.
“This takes vision and a willingness to create change in their instant game program and we commend the Lottery’s leadership team on their work to continually improve profits for the state of Kansas.”
Recently, Scientific Games also agreed a new primary provider contract with the New York Lottery to continue a collaboration related to scratch-off games, which first started nearly 50 years ago.
