Listen To Article
Tipico, a German-based sports betting provider across both retail outlets and online sites, has partnered with SonioID for its customer verification technology.
Tipico will integrate the user identity verification software from SonioID into its products, which will be used during the customer onboarding process.
These include Know Your Customer (KYC) processes such as passport identification, PSd2, Liveness and PEP checks.
The checks are compiled into a single Identity as a Service (IDaaS) solution, optimising the experience for users trying to join the operator.
Joachim Baca, Tipico Group CEO, said: “With SonioID, we have significantly simplified the ID verification process for our customers.
“At the same time, this is an important step in our efforts to continuously improve the user experience.
“We are always guided by the highest standards, and we are convinced of this at our partner SonioID.”
This announcement comes only a few days after the Tipico Sportsbook revealed its new campaign for its NFL and college football season.
Dieter Kindl, SonioID Chief Business Officer, said: “We are pleased to have been able to win Tipico, the market leader in Germany as a customer.
“It took a lot of know-how and development work to design an optimal user experience on the surface despite complex regulatory requirements in the background.
“The extremely high level of interest in the market shows us that we are solving a real problem.”
Kindl continued: “Our strategy is geared towards internationalisation and with Germany we are now taking the first step.”