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Sports technology provider Sportradar has announced a partnership with Caribbean CAGE LLC, collectively known as the ‘CAGE Companies’.
This collaboration aims to bring sports betting technology, content and Managed Trading Services (MTS) to the Caribbean Community and South America.
Under this partnership, Sportradar will leverage its ORAKO solution, a player account management (PAM) and sports betting platform.
This platform will facilitate the creation of a customisable omnichannel sportsbook that offers a betting experience across retail, desktop and mobile web channels, targeting bettors in multiple jurisdictions, including Antigua-Barbuda, Barbados, Guyana, Saint Lucia and St. Kitts-Nevis.
This agreement includes the provision of MTS, which will offer bettors in the region access to a range of pre-match and live betting content. This includes live content featuring Sportradar’s sports partners, such as the NBA, NHL, MLB, UEFA Champions League and a cricket portfolio.
Jacob Lopez, SVP of Managed Sportsbook Services at Sportradar, stated: “Sportradar has a strong track record of collaborating with operators to establish new betting offerings that are dynamic and engage customers deeply. Combined with the advanced technological capabilities of the ORAKO solution, Sportradar is best positioned to partner with Caribbean CAGE and deliver a customisable sportsbook offering that enhances the sports betting experience for a diverse customer base across the region.”
Robert L. Johnson, Founder of The RLJ Companies and the Majority Owner of the CAGE Companies, added, “We are extremely excited to have entered into a strategic partnership with Sportradar. Together, we plan to operate sports betting at retail locations and online in markets throughout the Caribbean and Latin America, with a launch expected in the first quarter of 2024.”
Notably, in Sportradar’s Q3 earnings report, it reported a 12% increase in overall net revenue. The company continued to expand its US presence, with the company now covering 95% of the official analytics and intelligence of core US professional sports.
